Download Telegram

Telegram is more secure than mass market messengers like WhatsApp and Line. The application features two types of chats. Ordinary chats use client-server encryption and can be accessed from multiple devices. Secret Chats use end-to-end encryption and can only be accessed from the two participating devices and third parties, including the Telegram administrators, cannot get access. Messages and media in Secret Chats can also be set to self-destruct in a set period of time after being read. Once the time runs out, the messages disappear from both devices. Webogram is the web-client for Telegram Messenger. People without smartphones, now can start messaging online, with Telegram users, using Webogram Messenger. Still in beta, is also Webogram Chrome App for Windows, Mac and Linux.

Telegram app was founded by PavelDurov and Nikolai. They are also the founder of VK which is Russia’s social network. This application is not connected to VK. It has based in Berlin. Nikolai has created the MTProto protocol and Pavel provided the financial support and developed the infrastructure. In October 2013, it had 100,000 active users. On 24th March 2014, it announced that it reached over 35 million monthly and 15 million active daily users.

To stay ahead in a highly competitive market, business owners need to engage their existing customers and appeal to their target audience. Messaging apps work like a social media platform and help businesses to interact with customers and inform them about new products or offers. By including Telegram Messenger app for your business, you can take customer support to a whole new level.

In this article, we will give you 7 reasons why you should use Telegram Messenger for your business needs.

It’s a Free App

No matter how many messages you send or receive using this app, there are no limitations to this app. This is a free messenger app that can be used for business and personal. You can use this app to send texts, videos, images, and voice messages without any cost. You can create a marketing plan and promote your app development company.

Engagement

The Telegram Messenger app allows you to organize different types of promotional campaigns. You can ask your customers to take pictures inside your shop or café and post them on social media networks. You can set a reward to those who get maximum views or likes. However, before doing this make sure your target market uses the Telegram app.

Segmentation

Every business deals with different segments of customers. Sending a common message to all is always not very effective. You can try segmentation to save time when you send out emails and also send messages based on age, region, and interests.

24/7 Support

Customers usually prefer texts over making calls, and that’s a reality. This not only takes less time but also enables customers to check the history of messages. With the conversation saved in the Messenger, they can always check back to see if something has slipped their mind.

Quick Feedback

Just as your customers reach you for support, you can also reach them to collect feedback. Ask your clients about their experience or conduct a survey to find out how they like your services. Text messages work perfectly as they are quick and easy instead of emails that are often forgotten.

Availability in different platforms

Telegram messenger is now available in most of the major platforms. They have mobile apps for Android, Windows Phone, iOS along with desktop apps such as Linux, Mac, and Windows. It also has a web version so your customers can reach you easily.

Stickers

Telegram Messenger allows you to create your own set of branded stickers that can be used for promotions. You can create amazing stickers and encourage your customers to use them.